Youth Group Facebook Page Optimization

We just finished discussing in Part One of this two-part post series about how Facebook is one of the biggest tools in your youth ministry arsenal. It is a powerhouse for reaching out to students and parents – whether or not they attend your youth group. You absolutely, 100 percent need a youth group Facebook page. It gives your students a sense of community and a place online to share their experiences, youth group photos and get support from each other. But enough of why you need the page – if you’re reading part two of this series, you already have one and now you just want to know how to get your students active on the page. If you don’t have a page, visit Part One for the set-up tutorial before continuing on this page.

The first step to getting more people active on your youth group’s Facebook page is to get more people to actually like the page. You also need to retain those people and keep them active on the site. If you took our advice in section one, you were able to Create a custom Facebook page in minutes with North Social apps. This is a breeze, because it’s as simple as creating a quick landing page and incentives that gets users to like your page. However, there are more ways:

  • run a Facebook “like” competition (give away a free t-shirt randomly for every 100 likes you receive)
  • create a YouTube channel with recent messages and announcement videos. Link to your Facebook page.
  • Offer special discounts on youth group products and trips for Facebook fans only.
  • Regularly post to your youth group page’s wall about upcoming services – leave cliff hangers that they can only find out the answer to if they attend service
  • Post open questions about how the youth group is affecting your students’ lives
  • Post pictures and videos to the page frequently – tagging students and parents to get them to comment. Not only will they remain active on the page, but their friends will gain exposure to the page as well.
  • Consider running a Facebook ad for your group. Though you may not have the funds to run regular targeted ads to the youth in your community, you may be able to afford an ad for your major events, such as concerts, retreats and guest speakers.

The biggest key is consistency. As you know, consistency with your students breeds trust. The same principle applies to social media. Keep your students and parents interacting with each other regularly. Whether that means posting a daily devotional post or polling your kids about what topic they would like to discuss next in your group, just do something…and do it often.

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Filed under: Leaders OnlyStarting a Youth MinistryYouth Discipleship and GrowthYouth Group IdeasYouth Ministry Resources

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